HOW LONG HAS CHANEL BEEN CREATING FINE JEWELLERY?
The history of CHANEL Fine Jewelry began one evening in 1932. At her private Faubourg Saint-Honoré mansion, Mademoiselle Chanel exhibited her first collection built around the twin themes of the Comet and the Diamond.
When CHANEL revived this activity in 1993, the collection paid homage to its origins in the form of reproductions and reinterpretations of the first pieces from the “Bijoux de Diamants” collection.
In 1997, the acquisition of one of the finest mansions in the Place Vendôme (situated at Number 18 in the famous square) and the creation of the Watches & Fine Jewelry Boutique seemed the natural conclusion to a secret itinerary that led Mademoiselle Chanel from her Faubourg Saint-Honoré mansion to Rue Cambon, and then on to the Ritz.
This move also marked CHANEL's appearance alongside its peers, the greatest names in fine jewelry. CHANEL Fine Jewelry demonstrates its coming of age through its constantly renewed creativity, forged around the fundamental symbols of the universe of Mademoiselle.
In 2007, CHANEL took luxury to a whole new level, always looking ahead to the future in the image of its founder, who used to say: "I want to be associated with what is yet to come.”
Behind the elegant facade designed by Jules Hardouin-Mansart at 18 Place Vendôme, a new boutique now develops the major themes first proposed at that original exhibition held at Mademoiselle Chanel’s mansion.